Modern Marketing: Using Social Media as an Internet Marketing Tool

social mediaMs. Jane: Looking for affordable slimming products. Let me know if any of you know where I can get my hands on these things.

Slimming Tea TM: Hi, Ms. Jane! You may visit us at or for more information about our products. We will give you free consultation and build a slimming program that revolves around your needs.
That is exactly how social media can help a business in boosting its ranking on search engines as well as help in generating product sales. Back then, search engine optimizing only revolves around two things: quality of keywords and the number of sites that links back to your page. Now, as social media continuously gains popularity online, it becomes an essential in establishing a page’s visibility and rankings in search engines.

Aside from providing a business with more means to communicate with its existing and potential consumers, social media sharing and reviews also help a business website gain positive social reputation. Social media includes sites such as Pinterest, Google+, Facebook, MySpace and Twitter among others that works as a meeting point for people who stays connected through virtual reality. Social media also helps enhance a customer’s experience by giving him or her a means to provide feedback and points of improvement for the business.

So how do you boost your SEO rankings through social media?

seo-and-socialFirst, you have to keep your social media page up-to-date. Maximize the free use of social media platforms by constantly checking and posting stories that you believe could get shared or liked by a lot of your followers. The activity that your page creates, especially if those activities include back links to your website, can create a good number of site traffic and opportunities to sell out information about your products and services.Also, add your products and services to local listings. It has been found by social media experts as well as those who work with SEO firms that consumers are particular with the location of their searches. This is because some physical products are not available for international shipping, while some services and service-related advisories are not applicable to other geographical locations. Needless to say, if you are offering your products to people from Argentina, it will be best to include that local business listing in your Google+ or Facebook pages.

Second, your quality contents should be easy to share. Whether it’s a photograph, a short news clip, a video presentation, your contents must be easy to share with social media widgets that will not need too much information or require too much time to post or share a status.

Third, incorporate images as much as you can. Images have always been traffic inviters online. Just as traditional marketing strategies, aesthetics also appeal to the consumers in internet marketing. Incorporating content stories with photographs, of say a picture of a moist chocolate cupcake made using your baking products, enhances the searcher’s reading experience. It also gives potential users an idea of how your products are like, making it easier for them to make better buying decisions. If this is the case, you’re not only helping people but great products or avail good service, you are also giving your site a helping hand by creating a buzz among consumers that comes in and out of your website.
Lastly, always measure your social media progress. Knowing your social media standing and the impacts of your social media efforts will give you a chance to better your standing and performance. There are a lot of systems, like Google Analytics and Social Metrics, that can help you understand your focus and remind you of what issues should you be focusing your attention more when it comes to social media popularity.

Marketing’s main objective is to spread awareness of your products and services. Traditionally, that has been done by giving out flyers and catalogues, opting for radio/TV ads or printing in half-page ads in local newspapers and magazines. What’s bad with that is you only get limited reach, as limited as how far your advertisements can get you. With internet marketing and social media, you get to expand your market reach to people and places miles away from you.