The competition of online marketing is tough, especially if you are competing with a well-funded company. You need to have the best technique in order to keep up with larger and well marketed businesses. But finding the best technique should not be difficult and expensive.
If your business is just starting and you want to engage in online marketing without paying much, there are a lot of inexpensive techniques and strategies that you can choose from.
1.Post a Video on YouTube
Admit it. YouTube is the largest video-sharing website. With almost a billion visitors a month, YouTube is the perfect platform for promoting your product or services online. You can simply do this by posting random videos of your brand.
Your promotional video should include a keyword which is related to your product, its advantages, and of course, a call to action. Additionally, make your video entertaining and engaging so that you will have a positive impact to your viewers.
Making videos is totally inexpensive. Though you may want to use a great camera, using a phone with built-in camera should be perfect for capturing the video you want. You don’t need to purchase a high-tech equipment or a lighting material.
Also, you no longer have to worry about editing your video. There are a lot of free video editing applications available online.
2.Create a Social Media Group
Social media marketing is the fastest and easiest way to market your brand. One advantage of social media is that it’s the cheapest online marketing technique, and it may not even cost you a single centavo.
Another advantage of social media is that it not only help you create traffic, but also enable you to share and discuss useful information about your company. Thus, creating a social media group will enable your product or services to expand into a wider audience.
Email marketing is one of the most effective online marketing strategy. It aims to enhance or strengthen your relationship with your current client and acquire new ones.
Sending emails to your possible clients is very cheap and effective. Make your emails creative, relevant, and informative. Remember that timing is one of the keys to an effective email newsletter. Send emails that the recipient will receive, and able to read right away. Don’t wait overnight for them to read it.
Post content on popular blogs or niche sites. Posting content to niche blogs is not expensive. In return, you can offer them a sample or small amount of your product for free.
Guest posting is very effective online marketing strategy because it exposes your product and company to numerous number of possible clients. Since the blog is already popular, it will allow you to promote your product or services into a wider audience.
5.Write an E-book
The purpose of writing an ebook is not to generate profit from book sales, but to use it to reach an audience. Writing an ebook is a great way to build engagement. There are several websites that lets you publish your ebook for free.
The book should contain the important information about your product or services. It should give your audience the idea on what to expect with your brand.
Again, the book should be entertaining and well-presented. It should be a good read so that your purpose can get across to possible customers.
Podcasting is an effective technique in online marketing. Some people do not like to read or check emails, so they prefer listening to podcasts. The good thing about podcasting is that you can listen to it anywhere and anytime you want.
Creating podcasts is not expensive at all. In fact, there are a lot of free amazing websites that lets you record your voice, which you can directly upload to your sites.
These cheap techniques are very effective and helpful in making your company stand out from the others. You do not have to spend a lot of money in order to have a solid online marketing strategy. Apply these practices and build a positive reputation to your audience.
Although you may not see the results right away, when you do these techniques consistently, it can build a strong foundation of your online marketing strategy.